Creators of
the 60 Day Hair Challenge

Home of the 100 Day
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ST.Tropica Wave
ST.Tropica Wave


At ST. TROPICA, we are obsessed with Gorgeous Healthy Hair. And we’re passionate about Clean Beauty. Clean, non-toxic beauty that's good for us as humans, as well as our treasured animal friends, and the fragile environment we all share (which includes our favorite place on Earth, the beach!)

That's why we go to great lengths to ensure our products are Super Natural: they're Sulfate Free, Paraben Free, Phthalate Free, Silicone Free, with no Artificial Colors, Fragrances or Preservatives. No artificial-anything.

Each and every ST. TROPICA hand-crafted product is also Certified Cruelty-Free (Leaping Bunny) with no animal testing, and Certified Vegan (PETA) with no animal derived ingredients; with all of our ingredients being Earth Friendly & sustainably sourced.

It’s all part of how we hold the highest possible score (#1 out of 10) on the coveted Skin Deep® Cosmetic database: the Authority for Clean Beauty.

Sadly, the attributes above are virtually "un-heard of" in modern hair care – but we've made it our mission to change all that… one awesome product at a time! 

We are not only hair fanatics, we are research fanatics, and have scoured the Earth in our quest to source the best of the best, high performance, plant and fruit-based ingredients. That quest has led us to some amazing tropical places: all rich in tradition, culture and lessons... and is where virtually all of our ingredients come from. Know that when you use ST. TROPICA natural hair products - your hair (and scalp) will be getting the very best there is.

We invite you to join us in the world's first Human-friendly, Animal-friendly, and Earth-friendly hair care experience. One that delivers ASTONISHING results - all with a relaxed, tropical vibe.